Brand Identity
SN Kids Dental
A playful yet trustworthy brand identity for a pediatric dental clinic — a smiling-tooth mascot that turns the dentist visit into an adventure.
The Challenge
SN Kids Dental needed a brand that speaks to two audiences at once: children who should feel excited, and parents who must feel they are placing their kids in safe hands.
The identity is built around a smiling-tooth mascot in muted cerulean and golden orange, set on seafoam green and warm off-white — playful rounded shapes that still read as professional care.
The full presentation covers the logo system, color palette with CMYK references, signage and interior applications, and social media direction — a complete system the clinic can grow with.
